Images, sounds, and colors are coming at you from every direction when you walk down the street. These days it is impossible to travel by foot, skateboard, or bicycle and not be bombarded with ads. They are skillfully designed to catch our attention and influence us to buy or experience new things.
If you want your business to succeed, street furniture advertising can help. A well placed piece of advertising at the street level is the most likely type to be seen when someone looks up from their phone.
Perhaps you have already considered some form of street advertising but are stuck on how to start. Here’s a few suggestions on how to begin.
What are the options?
Street furniture advertising isn’t a larger than life sized chair sitting on the corner, painted with your business logo (although, that is one method!) The options for advertising on street furniture are plentiful. You can try one method, or a few, or all of them!
These days, many street travelers are on bikes and use share stations located all around the heaviest traveled parts of the city. They are being utilized more than ever as people are looking to live more green. A bike share is a terrific option for street furniture advertising.
The classic and effective bus shelter ad should not be overlooked as another option. This street furniture is highly visible and one of the few places in the city where pedestrians will actually stop and wait. A perfectly placed ad in a bus shelter has a very good chance of being seen and remembered, as many bus patrons use the same route daily.
The kiosk is a great street furniture option for advertising. Kiosks remain in high-traffic areas permanently but are usually backlit, and easy to change out and update. They can also help you target a very specific audience. For example, you can create your advertisement specifically for people who attend a sporting event or frequently visit the shopping mall.
Newsrack and urban panel advertising are other effective street furniture advertising choices. Regardless of which method or combination of methods preferred, you should have no trouble choosing an option that fits your budget.
Now that you know a little more about the types of street furniture advertising you can use for your business, it’s important to keep in mind which one(s) will serve your goals the best – and considering the location is key.
It won’t matter how well executed the ad campaign is if the street furniture advertisement isn’t placed well. You definitely want to consider the people that will be seeing your ad in that location, as well as the ad itself.
Does your ad have a lot of text? If so, you may want to choose to place the ad on a bus shelter where the audience will have more time to look at the entire thing. Is your ad mostly visual and colorful? A stunning visual ad with little or no verbiage is probably best suited for a bike share or urban panel option. If you plan to take advantage of nearby events and locations, then a kiosk is likely the best location for any advertisement.
Have you considered this?
The choice of street furniture and location won’t matter much if the ad doesn’t consider the audience itself. Yes, placing the ad in strategic locations is critical to driving customers towards your business, but it’s not everything.
Your company’s brand can be made (or broken), with a successful branding and advertising strategy. Street furniture advertising is a necessity especially if you’re living in an urban environment. It’s imperative that your brand, logo, or catch phrase stick out and are remembered.
By using street furniture to advertise, you have several options to choose from and your ad is almost guaranteed to be viewed by a lot of people. Traffic of every kind is almost a guarantee in the city, regardless of its size. That’s why an advertisement on a piece of street furniture is going to get their attention. In large cities, anyone waiting for a bus or subway (or hasn’t charged their phone), is going to need something to look at and read to pass the time. Street furniture in smaller towns with well designed advertisements will encourage social interaction.
Also consider the return on your investment. Street furniture advertising is inexpensive and highly effective. Considering the plethora of ads out there – street advertising is one sure way to level the playing field between big corporations and smaller businesses. Each has the opportunity to reach the same number of people.
Adopt street furniture advertising for your business today, and start to benefit from all the business it will drive to you.